“I told him I want him to take over my Twitter,” Philadelphia 76ers General Manager Sam Hinkie joked to reporters about Joel Embiid’s Twitter feed in a Tuesday afternoon conference call. “I need to get my follower count up.”
Hinkie addressed the media to discuss the recent three-team trade involving Kevin Love that saw Philadelphia acquire Luc Richard Mbah a Moute, Alex Shved and Miami’s 2015 first round pick (top 10 protected) in exchange for Thaddeus Young.
Embiid has gained a lot of publicity, both positive and negative, for his outrageous tweets. Take this tweet he just recently sent to the 344,000 people who follow @JoelEmbiid, also apparently known as “SHMURDA.” He also trolled LeBron James in the early stages of free agency in July, trying to “recruit” James to the Sixers, which was as likely as James being successfully recruited to join the Swiss Ice Dancing team.
“Sometimes he’ll touch the stove and get burned but he’ll find his way,” Hinkie said regarding Embiid’s Twitter tactics. He said that tweets in, say, February or March on a long road trip will be scrutinized fairly heavily but that what Embiid is doing is pretty funny right now during the summer.
“For a Twitter newbie, I think he found the line that makes him entertaining,” Hinkie said.
Hinkie said that he and the team are monitoring what Embiid is doing and the team is clearly keeping a close watch on the third overall pick from June’s draft. With Embiid expected to miss most of, if not the entire, 2014-2015 season, it’ll give Embiid plenty of time to keep the fans entertained on Twitter— or drive the Sixers organization absolutely crazy.
Shlomo Sprung is a national columnist for SheridanHoops who loves advanced statistics and the way they explain what happens on the court. He is also the web editor of the Brooklyn Daily Eagle. A 2011 graduate of Columbia University’s Journalism School, he has previously worked for the New York Knicks, The Sporting News, Business Insider and other publications. You should follow him on Twitter.
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The next thing to consider is the lighting.
When you are an NBA player you a have to be very careful of what you say that the media can pick up on. You never want to be a distraction to the team or ownership. The SIXERS. Are trying to do something very positive that will take some time. So we don’t want to draw any extra attention to the team.
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