In the latest edition of the ad campaign, Uncle Drew teamed up with Uncle Wes (portrayed by Minnesota Timberwolves power forward Kevin Love) to school some young pups at the local outdoor courts.
[youtube http://www.youtube.com/watch?v=MLyvkBifQ3w&w=560&h=315]
Uncle Drew has become more than just a marketing campaign, he has become a public icon. He even has his own Twitter account.
He may be the Lil’ Penny of this generation—only he isn’t voiced by Chris Rock.
Miami Heat All-Star LeBron James once did a campaign for his Nike sneakers called The LeBrons, similar to Uncle Drew, wherein he wore “old man” makeup as one of his characters. However, none of his characters really took off and became a thing of their own.
[youtube http://www.youtube.com/watch?v=YsoP6bjADic&w=420&h=315]
Uncle Drew’s best line in the latest commercial, “Age is just a state of mind.”
You’re never too old to be a baller.
Hopefully these young bloods will heed Uncle Drew’s admonishment and start playing the game the way it was meant to be played.
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Michael Brumagin is the “Tweet of the Day” columnist for Sheridan Hoops and a sports correspondent for Bleacher Report. You can follow him on Twitter.