The idea that someone could watch so much basketball on their mobile device that they turn into an NBA All-Star in their sleep is quite ridiculous.
The mother’s response is perfect, “You look fine to me…Go play, mommy’s got some things for daddy to do.”
The subtle hint of desire in her body language and words completely create the expectation for something…anything…that is totally not what you get.
[youtube http://www.youtube.com/watch?v=uvypu0AHM8A&w=540&h=304]
Advertising at its best. The Super Bowl will have to work hard to raise the bar.
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