In need of branding? Want an inexpensive way to get a creative logo that will not only represent your corporate identity and aid you in your marketing plans but will also endear you to your fans as well?
Contests.
Plenty of people and companies (especially in sports) utilize contests to help them build their brand. Teams have been known to turn to contests to determine a new name, jersey color-scheme, logo … you name it.
Add Indiana Pacers star center Roy Hibbert to the list of contest holders.
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If you have any inkling of creativity, desire either Nike basketball sneakers, Hibbert’s autograph or both, and have free time to dedicate to such a cause, you can make his new logo.
The requirements are pretty simple. The logo has to contain the letters R and H as well as the number 55. Tweet your submissions to Hibbert at @Hoya2aPacer with the following hashtag, #nikelogo. The deadline for entry is August 1st, 2013.
Remember, branding is all about creating a corporate identity that is easily recognizable.
Good luck.
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