Celebrity Twitter beefs can be fun. Or silly. Or completely nonsensical.
Some times, as was the case with Dwyane Wade and Kevin Durant earlier this week, they can be confused as possible marketing gimmicks—as both of the NBA athletes involved are sponsored by and have been featured together in Gatorade advertising.
Jimmy Kimmel recently did a bit on his late night show in which he poked fun at producer/rapper Kanye West.
This caused West to go off on Kimmel via Twitter, prompting Phoenix Suns guard Kendall Marshall to question the legitimacy of his tirade.
Kanye mad or nah?
— Kendall Marshall (@KButter5) September 27, 2013
To understand how mad Kanye is you need to do is read a few of his tweets, in which we’ll mix some of Kimmel’s replies.