Our younger readers aren’t aware of this, but “The Beer That Made Milwaukee Famous” was a brand called Schlitz.
Not anymore.
The Milwaukee Bucks announced Wednesday that their name and team logo will appear during the 2013-14 NBA season on limited edition cans of Coors Light, a long-time sponsor of the team. The cans will only be available in the Milwaukee area beginning Nov. 1.
Coors has sponsored the Bucks in some fashion since their inception in 1968 and last year signed a 10-year agreement to be the exclusive beer sponsor of the team.
According to the team, its partnership with beer giant MillerCoors allows the brewery to use the “team’s name and marks in developing other consumer and retail promotions, extensive in-arena signage and marketing, advertising during the team’s radio and TV broadcasts, presence on the team’s digital platforms and hospitality benefits.”
In other words, if O.J. Mayo wants a cold one after a game at the Bradley Center, he shouldn’t ask for a Corona.
And if the “Greak Freak,” rookie Giannis Antetokuonmpo, asks for a Coors Light, he can have one only if his mom is in the locker room because he is just 18 years old.
Below is a look at the can, courtesy of the Bucks. You can read their season preview here and look at their finances here.
