How important are socks for basketball performance? If you think they don’t matter, think again.
Legendary UCLA head coach John Wooden always had his players put on two pairs of socks so they wouldn’t develop blisters or other irritations, and socks have been an important part of basketball culture ever since.
But now style is being taken into account along with functionality and Nike is, of course, leading the charge. With unique colors and styles and a new custom fit, the performance benefits of these socks are manifold. You can find out about these benefits at the Dick’s Sporting Goods blog.