Socks are no longer an afterthought in the fashion world and the NBA has taken notice.
After years of players boasting about how comfortable their socks were, the league reached a deal with a previously little-known company called Stance to be their official sock sponsor. So how did they do it in such a short amount of time?
Stance combined a performance ready sock with some incredibly innovative and creative designs to make it the hip and trendy option in youth basketball circles. A collaboration with Allen Iverson and Dwyane Wade didn’t hurt either, and all of a sudden they’ll be in NBA arenas each and every night when the season tips off.
For more information on Stance and their new partnership, check out the Dick’s Sporting Goods blog.