What makes apparel elite? Is it just in the name, or is it in the quality of the product that allows you to perform at a higher level? Nike’s Elite Basketball Collection allows you to maintain comfort and performance while not being weighed down or distracted by excess sweat. Moisture-wicking technology is built right in, allowing you to reach your goals. This page at the Dick’s Sporting Goods blog features the national champion Duke Blue Devils, who this season know a little

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Stephen Curry’s is Under Armour’s signature shoe endorser, and the league’s best shooter and possible 2014-2015 Most Valuable Player gets the company’s best resources to try to ensure Curry’s optimal on-court performance. Curry’s first signature shoe, the Curry One, introduced this year, is wrapped in something called anaFoam, a lightweight, compression-molded shell for proper support and fit. And whatever it’s doing for Curry’s game, it’s clearly working and could work for your next sneaker purchase. For more on how charged foam

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What makes the Kobe X unique and more impressive in design and performance than its predecessors? Think less is more. The understated shoe is back to its low-top model after one year with the high-top model. The Flywire technology is out, replaced by a seamless design that’s compatible with ankle braces. The Kobe X is perfect for the player who not only can do damage at the perimeter but can slash and drive to the hoop as well. For more on the newest

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How important are socks for basketball performance? If you think they don’t matter, think again. Legendary UCLA head coach John Wooden always had his players put on two pairs of socks so they wouldn’t develop blisters or other irritations, and socks have been an important part of basketball culture ever since. But now style is being taken into account along with functionality and Nike is, of course, leading the charge. With unique colors and styles and a new custom fit, the performance

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Reebok has sort of been obscured by Nike, Adidas and Under Armour over the last few years, but it’s roared back into the limelight with the ZPump Fusion. You may have seen commercials for it during the NCAA Tournament and wondered what makes this shoe different, unique and noteworthy. For those who are looking to know more, the blog over at Dick’s Sporting Goods has you covered with what makes this new Reebok entry distinguished from the rest of the new kicks

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You might have seen Seattle Seahawks running back Marshawn Lynch wear this mask that made him look like Bain, the Batman villain, and wondered what he was doing. It may have looked odd, but it’s actually a cutting-edge tool elite athletes are using to gain an advantage over the competition. What Lynch is using is actually called an elevation training mask, with the goal to mimic the effects of elevation training at low altitudes. It represents strength training for your lungs, something you

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