Many of today’s NBA athletes have endorsements with major corporations that often require them to be featured in a television commercial. A lot of them have their predecessors to thank for having broadened the reach of the NBA’s global marketing arm. Greats like Michael Jordan, Magic Johnson and Larry Bird were prominently featured in high profile marketing campaigns during their playing careers. Recently, with such bold personalities like four-time NBA champion Shaquille O’Neal, the door for retired NBA athletes to continue marketing
