Promoting one’s endeavors outside of the basketball arena is commonplace in the NBA. It happens all of the time. Whether it’s Dwyane Wade advertising for The Tie Bar, Chris Bosh hocking Mr. Nice Tie, Chandler Parsons pitching CP25 socks, Martell Webster championing his forthcoming rap album, LeBron James selling Beats by Dre or any athlete in the league selling their latest signature shoe, most players have things going on outside of basketball, and many use the success and popularity of