
On Friday afternoon, I got an email from the NBA Store shamelessly plugging a Jeremy Lin jersey. Jeremy Lin certainly has made the most of his opportunity, and you can’t blame the NBA for trying to make the most of Jeremy Lin. But the cynic in me viewed the shameless monetization of a week-long fad as some sort of hex that surely would knock the Knicks neophyte off his cloud and bring him hurtling back to reality. Wrong again. Lin had his best