A handful of players wear shirts under their jerseys, so adidas has taken that to the next step. The sports apparel giant has teamed up with the Golden State Warriors, who will wear “the first modern short sleeve NBA Uniform System” three times over the rest of the season. That’s Warriors rookie Harrison Barnes wearing his superhero outfit. Oops, his T-shirt. Sorry, his “first modern short sleeve NBA Uniform System.” [Read more…]
Commissioner David Stern is overseas, helping sell the NBA brand with its annual round of exhibition games in Europe and Asia. On Sunday, he was in Milan, Italy, watching the Boston Celtics – one of the few NBA teams that are a brand unto themselves – take apart Italian club EA7 Emporio Armani Milano. EA7 Emporio Armani is an apparel and accessory company and the primary sponsor of Milano of Lega A in Italy. The company logo is plastered across the front
Nearly 20 percent of the NBA is comprised of international players, including some of the game’s biggest stars. But when it comes to international jersey sales, American players still dominate. On the first list of the top 15 international jersey sales released Thursday by the NBA, the top 10 spots went to American players, with tried-and-true veteran Kobe Bryant holding the No. 1 slot. The list was based on sales at adidas locations outside the United States during the 2011-12 season. Following Bryant
Los Spurs. El Heat. Los Suns. Los Mavs. Now add the Orlando Magic to the list of NBA teams reaching out to their Hispanic and Latino communities. The team will wear jerseys emblazoned “El Magic” for three home games, starting Thursday vs. Oklahoma City. Here’s a look at it: Of course, the jersey is not entirely grammatically correct. Although the team’s nickname should stand and not translate, the phrase “the magic” is written and said, “la magia” in Spanish. The Magic will also wear the