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The 2014 Basketball World Cup is finally here. And you need to take it seriously, because everyone else does. Thanks to NBC and the other fall-in-line media outlets, most Americans believe the Olympics is the premier international basketball event. Globally, nothing could be further from the truth. With 24 teams and no automatic bid for the host, the World Cup is twice the size of the Olympics. It doesn’t share the spotlight with track or swimming. And most of the players will