The newest craze to hit social media everywhere — Facebook, Twitter, Instagram, YouTube — is the ALS Ice Bucket Challenge. What is the Ice Bucket Challenge? Well, assuming you haven’t heard of it yet, it is a choice, whereby someone either donates $100 to the ALS Association or they accept the challenge and dump a bucket of ice water on their head. Many people are opting to do both, making a donation and taking the proverbial plunge. The purpose of the challenge is