The NBA is a business, and every year, it doesn’t hesitate to try something new and bold to see what various business opportunities may be out there. They’ve tried working in ideas like microfiber composite balls, sleeved jerseys to labeling team names in Spanish on certain nights. Some have worked and others, like the non-leather ball, have not. The newest idea heading into the upcoming season is to sell the nicknames of certain players, and the Miami Heat and Brooklyn Nets may