There once was a time when Oklahoma City Thunder superstar Kevin Durant wanted to separate himself from his “nice guy” image. Nike rolled out a marketing campaign just for the occasion, touting a slogan that stated, “KD is not nice.” Au contraire, mon frère, Durant is still (perhaps) the nicest guy in the midwest—if not the entire league. In lieu of the tragedy that has hit residents in Moore, Oklahoma, Durant has pledged to help ease the pain [as reported by Royce Young of DailyThunder.com]. [blackbirdpie
Michele Obama and Nike team up for Youth Fitness campaign
The First Lady with the everpresent, fashionista bangs (she called her new hairstyle her own mid-life crisis manifestation) is out there again today, this time teaming up with Nike to promote her campaign to improve the health and reduce the obesity of America’s children. [Read more…]
Silva: KD is Not Nice — True Stories
The first time I met Kevin Durant was the morning of Oct. 29, 2008, at the team’s first regular-season shootaround inside the Ford Center. [Read more…]
Tweet of the Day: Kevin Durant
Oklahoma City Thunder All-Star forward Kevin Durant has come a long way with his backpack strapped to his shoulders. He has been sporting a backpack since grade school. From his hometown in Washington D.C. to Austin, Texas, then on to Seattle, Washington and now Oklahoma City. It is not without meaning. [Read more…]
Bernucca: We need an NBA Hall of Fame
The Naismith Memorial Basketball Hall of Fame has undergone two major overhauls. It’s time for another one. Not the dramatic architectural changes of 1985 and 2002, in which new buildings were constructed to accommodate the growth of the greatest sport in the world. No, this overhaul will ensure that sort of renovation won’t be needed again for quite some time. It’s time for an NBA Hall of Fame. Tonight’s ceremonies in Springfield will induct 12 new members to the Hall. And as has often
Check out Kevin Durant’s new Nike ad
I am a big fan of Kevin Durant’s. He was a pleasure to cover at the 2010 World Championship in Istanbul (even though he confused me with Bill Simmons and thought, incorrectly, that I was the guy at ESPN who predicted Team USA would not win the gold medal). I also like Oklahoma City (cheap gasoline, convenient poker, Sam Presti, the Robert Swift days), and I like the state of Oklahoma, too (my youngest son’s middle name is Cache — pronounced