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Celebrity Twitter beefs can be fun. Or silly. Or completely nonsensical. Some times, as was the case with Dwyane Wade and Kevin Durant earlier this week, they can be confused as possible marketing gimmicks—as both of the NBA athletes involved are sponsored by and have been featured together in Gatorade advertising. Jimmy Kimmel recently did a bit on his late night show in which he poked fun at producer/rapper Kanye West. [Read more…]