This summer, when your favorite team’s owner or GM tells you a certain player is financially out of reach, here’s how you know he is lying. His lips are moving. NBA business is booming, folks. And not just for the so-called big markets. Take a quick look at the conference finals, which feature four teams from middle to small markets collecting millions for every home playoff game. Take a look at the Sacramento Kings, who were just sold for a record $525 million