Nearly two years ago, March of 2012, Volvo decided to cash in on the growing popularity of then New York Knicks point guard Jeremy Lin. The central figure of the national Linsanity craze chose to sign with Volvo because their vehicles and branding were, as he described it, “high quality but … also affordable and relatable.” 22 months later, the now Houston Rockets guard and the Chinese-owned car company have paired up to create a comical ad campaign centered around a new